This is the transcript for the podcast.  Please note that all the details from the transcript company has not bee double checked.


Wilmien:              Welcome to the passion, purpose, potential podcast. I am Wilmien mean Davis and I will be your host for today. We are joined today by Batman himself. No, it’s not Bruce Wayne, but Bruce Wade. Here is a little bit of what we’ve been talking about.

Bruce:                   You know, it’s weird. I’ve, I’ve always had like these in these kind of dreams and visions of what your future’s going to be like and stuff and even when I was at school I was, I left school with the kind of headline of likely ever to speak in.

Wilmien:              Yes. It’s amazing that Bruce had to get through and let’s listen for the, on who he is and how we were able to get through this least likely to very likely enjoy the conversation.

Wilmien:              Hi Bruce.

Bruce:                   Hello.

Wilmien:              Okay. Bruce. So can you please tell me more about you and about what you are currently doing?

Bruce:                   Okay, so I’m a innovation coach, comes out of being an entrepreneur coach for a number of years and working with small businesses and companies, guys starting businesses, guys wanting to grow business. And we’ve moved out of that into a more kind of niche approach where we working with inventors and innovators and leaders in industry, people who want to do something new and exciting, so we regard ourselves and get me to be more innovation focused and uh, which creates a lot more tool sets. So it’s a lot more focused specialization. So yeah, I’m an innovation coach. I’m a speaker. I’m an author. I’m a course facilitator and a superhero in disguise.

Wilmien:              Yes. We need to put that in. Bruce Wayne, ne?

Bruce:                   Bruce Wayne, Batman for business is my tagline.

Wilmien:              Innovation coach. I mean innovation is a very broad subject. So just a few examples of types of people in businesses that you would help.

Bruce:                   Okay. So yeah, we’ve got a fair amount of people who run in existing businesses and they seen that Oh, we need to do something new, we need to do something exciting. And they come to us to reengineer the existing financial model, the business model or their products and services. So we bring in a certain amount of innovation tools to rehash those. And we’ve got a number of Ip clever tools that kind of break up the model and put it back together in a new innovative way to make them more sustainable. And then we’ve also got people who have come up with new types of products so they’ve looked at an existing product and say, Oh, you know, I want to do something new and exciting to that and they come to us for that. And then we’ve got a fair amount of people that are coming to us with new inventions, brand new stuff, stuff that hasn’t been done before.

Bruce:                   And so we’ve got a couple of people working in the food industry. We’ve got one guy who’s invented a brain new food and we working with him on creating that. We’ve got two other people that are working with existing products in the food industry that is slightly different and they doing something new and exciting with an existing product, which is. Which is quite interesting. Then we’ve got a couple of people and the electronic field, so guys that have come up with a new widget gadget type thing and wanting to create a new type of thing to solve an existing problem. And then we’ve got a couple of people in the, in the ICT sector have developed like apps and platforms and things. So we had a guy that would sit in the, in tick a industry and they’ve created a brand new way of doing things and we’re looking at raising some, some, um, some cash for them to get them to that next level.

Bruce:                   So we working with them and a couple of angel funders and ideas. Another guys just put his app live that’s gone out onto the web store and we rolling that out at the moment and helping them kind of look at that and measure that. So yeah, there’s a number of kind of things. So he played around with people and then other people just come with kind of service orientated products where it’s sort of coaching or facilitation or assisting people with kind of things. Soft skills and hard skills. And we look at their training platforms and training mechanisms and coaching and speaking and running workshops with games and boards and all sorts of fun things. So that’s kind of what we’re doing. Yeah, that’s, that’s my average day at work

Wilmien:              and that is a broad field. But I do forget that idea of the innovation, especially in the entrepreneurial because entrepreneurship are normally a very innovative thing to do, but it can be scary and there’s so many pitfalls and things that you need to look out for, but persuaded you start off with. We’re just not interesting to see where you’re not finished. We are currently. But when did you start off with

Bruce:                   goodness, I’ve got one of these weird couriers that that kind of started off. So I actually started off doing a b calm because that was the thing to do back in the eighties and stuff. You know, you do something and then you go get a job band work in corporate and stuff. But then I got accepted onto a program in the merchant navy, which is all the cargo ships and stuff. So I kind of abandoned or future plans of that and went off and joined, joined the merchant navy, just say love too faraway countries to meet exotic people and all that sort of stuff. So I’m qualified as a, um, a navigation officer on the ship. I can steer by the stars and I can drive and I’ve got a license to drive an oil tanker and qualified as a ship’s firefighter in the ship’s doctor and you know, you do all these weird qualification.

Bruce:                   So I spent a lot of time at sea cruising around the, you know, the, the world, uh, on the, on the waters. And then I wrote an aptitude test window when I was on leave for it, which was a brand new thing. I wrote one of these IBM aptitude test for like kind of fun. I can’t remember what the motivation was behind it. They and the guy looked at my results and he says, Bruce would ever you doing stop it, you’ve got to get into it. And I scored a 100 percent on the IBM aptitude test and discovered that my brain was actually wired like a computer. And so I went left the sea, went back to Joburg and did a whole lot of courses in programming and spent the next 15 years in the IT sector, mostly in retail, doing all sorts of weird and wonderful things.

Bruce:                   Became an implementation specialist for a number of big software companies working both here and in Europe and then gave it all up, lift the company. Well we actually closed down a sector of the company and I was retrenched from the Africa bronch and came back to Cape Town, wrote a book, started my own company in the past, what, 19 years now. I’ve been running my own businesses in some form or way and doing sort of contracts here and there and doing things and we’ve opened up and closed and failed and succeeded and done all sorts of weird things. But coaching mostly since probably about 2004.

Wilmien:              Wow. That is a very. I didn’t know that first field story. I love that. But I’m already picking up that you are traveling different ses at this stage, but maybe not, but all the things you’re interested in and as you said, you were meeting very interesting people and then some of the groups that we’re on now, they’re such interesting people that that I can see that train still still putting through. Tell me about the book he wrote. What is it called? Where can people find it?

Bruce:                   Okay. So I’ve, I’ve, I’ve got a number of kind of books or projects, book projects. So I wrote a first book and it’s called help. I’m a project manager. This was the one that I did when I left the corporate world because I found that a lot of people get. It’s always the problem that most technical competent person gets promoted out of his technical capacity to project management or program director or whatever term they using and stuff. And it’s actually incorrect. They should actually bring people who are nontechnical to become the admin project manager and not the technical person. So it’s like taking the best comic Anik and making him team leader. And then there’s nobody to do the car mechanic stuff anymore, and that was, that was kind of sad. So my first book was, it’s not a very boga 150 pages, but it actually looks at the crisis within the IT sector and then it gives you a whole lot of coping, coping mechanisms to cope with.

Bruce:                   If you get promoted out of your technical level, then all of a sudden you have to do stupid things like run team meetings and do budgets and planning and all that sort of stuff. So that was my book. Then, um, my, my, my second book was a bit of a, an interesting one day because it was rejected by the academia world for violating the number one academic rule of, of cross pollinating between different sectors in the academia. So it’s a mixture of theology, psychology, science and maths. And you know, it’s, it’s the cardinal rule that you’re not allowed to blend these things. You’ve got to stay within your silo. Um, but it’s, it’s, it’s, uh, in a nutshell, it looks at the hydrology, which is the science of the flow of water. So I actually follow a drop of water from a spring all the way down a river, blah, blah, blah through different phases of the river into the sea and then when it gets evaporated back into the cloud, so it looks at that kind of cycle of water that we did in whatever grade five and likens that to human psychology and relationships.

Bruce:                   So every phase of the water droplet I go back to a phase of our life and our relationships and that. And then just to make life interesting, I threw a whole lot of mess and I rewrote all the simple science formulas, the things for speed and velocity and momentum and energy. And I rewrote those formulas and algorithms back into human behavior formulas and we mixed them in with a water. So it’s a, it’s a, it’s, it’s, it’s very much a self edification book of. I’ve never published it as a book but it’s in a file and I use that because it grounds me in what I do because I know that it’s all kind of based on math, maths. And then out of that we created a model that was about six years of my life that are I immersed myself into human sciences and I created this model called the sphere of mankind, which is, it’s a three hour lecture just to understand the complexities of it, but it’s.

Bruce:                   But it’s a, it’s a 16 slice of all the different activities of who we are and how we put together an interaction between our inner self and outer self and all that sort of stuff. Oh, it’s a really, really interesting model. And a lot of my work today is based on that model of the sphere of mankind, which is based on the book of Hydrology, which is that. So it’s my kind of foundation of human psychology and interaction of that. So that’s a little bit about about that. But I did write a proper book book which actually published, called exploit yourself. And that’s a book where we look at how to network. So how do they would exploit yourself. Comes from a, from a reality show that that I ran a number of years ago. And it’s about being an intrepreneur. You’ve really got to exploit yourself and switch your equity and almost stand in front of people kind of naked emotionally and saying, I’m willing to network, and so I gathered all their network technology and stuff and I put it all together in a book and it’s called exploit yourself and it’s the art of personal networking and how to mingle with a purpose and all that sort of stuff.

Bruce:                   So that’s, that’s kind of where we’re at.

Wilmien:              But that’s second book of really the innovation part of humans differently coming out there, being able to combine these, these odd things, but I think it’s a creative ability to put things together, making sinks. We want to have my hand on that book. I’m very interested. Wow. That is a fantastic journey. So what would you say, oh, your passions, if you can list two passions to three passions.

Bruce:                   I think firstly I, I, I get a great kick out of making something good into something great. So that’s definitely an out of all my personality skills. I’m very bad at making something horrible into something good, but bring me something good and I’ll make it great. So that’s that sort of stuff. I have a natural talent to see the big picture of things very quickly and that comes from all my years in it and the way my brain’s wired so I can walk into a factory or a company and get it very quickly and then look at how do we improve it and make it make it nice. So those are definitely there and something. Then the outworking of that, that really blows my hair back is seeing people rise to that occasion. Seeing people sort of sit there and say, okay, this is awesome.

Bruce:                   I want to take up the challenge and I want to accept the work that we’re going to do and take hold of it. And that really I love going to bed in the evening knowing that the world’s a better place because I got up and something. And I think that’s, that’s really my big motivation to grab, to do that. Yeah. So you say the it world hard to you with this skill to see that bigger picture quickly, but what, what part, what event in your life, how do you to pinpoint those passions that you so clearly stated now? You know, it’s weird. I’ve, I’ve always had like these, you know, these kind of dreams and visions of what your future’s going to be like and stuff. When I was at school, I was, I left school with the kind of headline of this likely ever to speak in public and I must tell you that is, that is so true.

Bruce:                   And you speak to the guys that went to school with me and they can not believe what I do for a living now. Uh, you know, I tell people that I speak probably six hours a day. They’re going to like no ways with it. But in the back of my mind I always saw myself speaking to groups of people. I sold myself up on stage, you know, being able to convince and motivate people and stuff, but yet our, so it’d be equipped to do it because yeah, I’ve got a speech impediment. I’m very introvert, I’m shy, I shook like a leaf when I had to introduce myself and all that sort of stuff, but through all that hard work and the vision that I’ve had and now you get me to stand on a stage and hold the microphone and I think that has. It gives me such a high because I know where I’ve come from and I know how crippled and inadequate I was even 10, 15 years ago and to do what I do now is just an absolute pleasure and that motivates me to get Beta and Beta and Beta and Beta, so it’s not necessarily.

Bruce:                   There was one like Aha moment that I suddenly woke up and decided that it’s just flipping hard work, doing things on a fractal, bkv a type thing, one thing at a time. Continuously get better. You know, I keep going to university courses every yard you courses I’m constantly reading. I’m constantly aparna pushed my brain, you know, I get upset with my brain gets tired after three hours of concentration because it’s an and and that sort of stuff. You know, I now I’m constantly driving myself to be who I am and to be a better me, you know, I really suck at running. I’m, I’m lazy, I’m unhealthy, but my brain is and I’m doing what I’m doing now. You know, I can’t walk around the block without pausing now because I’ve got a broken knee and I’ve got a bad shoulder and all that sort of stuff. But that’s fine. Where I’m earning my money is, is good. So three hours of studying, I can’t imagine you have time to walk around the block at all. Mind to Nico, anything in me as well. Um, when I was at school

Wilmien:              and even my first year, some Varsity, I would have been the most unlikely person to work with people. I think people that knew me from daymond also think, does she come from I was the girl that left mathematics. Definitely not people. And it’s amazing how that also changed and how I’m passionate about that now. And it can change.

Wilmien:              I hope you enjoyed part one of my interview with Bruce. He. Oh, he’s journey started off at school where we had a major impediment, but the resolution and the focus to overcome that, then his journey to come out, to see his journey to come into the it world and on the way with this journey wrote a few books to find this passion that he is operating in the now and you can hear the energy in his voice and how he is found and how he’s helping people to both their businesses and extremely passionate and knowledgeable about that. So this is the end. Almost the end of this spot cost. Please tune in in two weeks time to hear the second part of Bruce’s story. Also very interesting listening material name, please don’t forget about the strength finders special that I’m still running up to the end of this same.

Wilmien:              Bam. You can contact me at means. It’s You will not regret it. I give you an additional report with additional videos that’s custom made by me for you to help you and we can discuss that and you will get new insights. And how you operate and what energizes you, and it will be step one of finding that passion in your life that you can operate in and understand that because when we understand our passion and how it operates and what will give it to us, it’s much easier to find the right type of job or to the right move within your corporate to get closer to that. So don’t delay. It’s ending December in the prices will go up significantly and I would love to meet you and I would love to have the chat with you.

Wilmien:           Until next time, may the Lord bless you and keep may His face shine upon you and be gracious to you. May he turn His face toward you and give you peace.




You can get hold of me on my website:

e-mail: or

cell phone:  +27 836339525 


My favourite books, which I can highlyy recommend:

Emotional Intelligence 

Your Brain at Work 

 Quiet Leadership

Your Best Year Ever 

Emotionally Healthy Spirituality 


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